It’s not the economy that poses the greatest challenge at the moment – nor is it customers, it’s the negativity from the media.

This according to leading Technology Sales and Marketing Coach, Terry Forsey, who believes that all this talk of cutbacks and falling profits affects businesses and forces them to lower their goals.

“In a downturn many commercial organisations struggle and sadly, some fail – but there are always those that succeed and win,” said Terry. “These are the ones who take a positive attitude and do not let themselves get ‘bogged down’ in the negative messages that surround them on the radio, TV or in the newspapers.

“To be successful you need to keep thinking positively - if you do not believe success is possible then you are predetermining the outcome. Think big and act as if it will happen, the results will be significant!”

Terry, who has a Masters Degree in Computer Science, has spent 30 years working as a Sales and Marketing focused Director within the IT Industry so has experienced previous economic lows.

“The current situation is a great opportunity,” Terry adds. “I advise clients to be aware that their competitors may well ‘buy’ into this negative mood, and in doing so, they will act with negativity – probably ‘freeze up’ and stop taking any proactive marketing at all. Obviously, this creates an opportunity for someone else - you have to be ready to act quickly and decisively to take the advantage.

“The competition’s fear and worry of the ‘credit crunch’ may well disable its marketing activities which, in turn, will stifle service delivery to new business opportunities – if they had have taken a more positive mindset in the beginning, this situation would not have occurred.

Terry then proved his theory; ‘By adopting powerful sales and marketing strategies some of my clients grew by over 50% last year and with a 10-20% downturn in their sector, that’s still 30-40% growth in the downturn – so it can be done!”

For more information call 01536 771440 or email, terry@forsey.info.

ENDS